“The challenge for Hotshot with Kickstater was that the potential investors didn’t really understand the concept of hot canned drinks unless they could see it or experience it themselves. Kickstarter was actually a tough platform for a product like Hotshot, according to Grossfeld, although he told Heavy he didn’t regret his experience with the crowdfunding site. He’s the one person I’d want to partner with.” “Mark was super sweet to me and very receptive. Cuban, although he did not comment to Business Insider, is expected to follow through with his on-air promise of a test run in theaters. After the show aired, private investors offered to fund the launch of Hotshot. The vote of confidence from Cuban was just the start. “We liked his passion, drive, and his company.”Īnd as Business Insider reported last week, the appearance paid off for Grossfeld. They want something the investors will be excited about. Those elements normally spell the death knell for a Shark Tank pitcher, but apparently getting a deal is not the primary element the showrunners look for when booking entrepreneurs. that Grossfeld’s long time spent in development and lack of sales did not discourage the show from extending him an invitation. (Courtesy Hotshot Coffee/Instagram)Ĭlay Newbill, Shark Tank producer, told Inc. Danny Grossfeld invested $2 million in perfecting the technology before launching the U.S. Canned hot coffee made by other companies is already on the shelves in Japan.
HOTSHOT COFFEE NEAR ME MOVIE
Grossfeld failed to land a deal during his pitch, but Mark Cuban offered to test the product in one of his movie theaters once it was launched. It fell fall short of its $100,000 goal, but the product was picked up by the Los Angeles Times, and that article caught the attention of a Shark Tank producer. In early 2015, Hotshot launched a Kickstarter campaign. Danny Grossfeld was invited to pitch ‘Shark Tank.’ He left without a deal for his canned hot coffee. recalled in its Shark Tank episode recap, Grossfeld spent the next six years and $2 million to create the product’s technology and to finally get close to a launch. Desperate, he grabbed a can from what he thought was a refrigerator, and discovered hot, canned coffee. Grossfeld explained that he came across the idea while visiting Japan and on a late-night hunt for some hot brew. But Hotshot is different, because, well, it’s hot. Grossfeld invented Hotshot Coffee, which at first glance resembles those caffeine-and-sugar laden brews in many retail refrigerators across the country. Any coffee lovers who watched the October 30 episode of Shark Tank likely got a hankering for a cup of joe when they saw Danny Grossfeld’s pitch.
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